Gerflor’s new award-winning Taralay Impression range

Taralay Impression in Herringbone design

The world has seen huge developments in vinyl flooring in recent years with the onslaught of new technologies and manufacturing processes. It’s an industry sector that has flourished beyond belief in the last decade with many of its flooring products gaining and winning design awards on a global scale. Vinyl flooring is the only flooring category enjoying a growing market share.

The International Design Awards (IDA) fundamentally exists to recognise, rejoice and promote legendary design visionaries. It’s a set of ‘Design Oscars’ that truly celebrates the original and the best work in any given creative field. The IDA draws attention to the iconoclasm of design on a world-wide stage which is conceptualising and producing great work that makes a difference to all our lives.

Winning any award of any kind in any given industry sector is never easy and it’s true to say that a great product has the potential to be life-changing. It can be simultaneously beautiful and innovative, useful and creative, designed to solve a problem, make life easier or simply spread joy. At the IDA, they reward the strategic thinking and imagination which goes into making a product which will be used, valued and perhaps even loved by its target market. The IDA want to seek out new, innovative and ground-breaking products that they can share with the world. It’s this very same ethos that has driven international flooring specialists Gerflor for over 70 years to produce a range of products aimed at delivering high quality, design-led flooring that fulfils this challenge.

Therefore, it’s no surprise that Gerflor’s new Taralay Impression vinyl floorcovering collection has scooped a bronze award in the prestigious IDA product category. Once again, it illuminates Gerflor ability to demonstrate their creativity and innovation in the vinyl flooring sector by delivering a truly stunning set of designs that surpass the expectations of designers, architects and specifiers. Being able to supply a host of ground-breaking designs, effects and textures is key to Gerflor’s success in creating a collection of amazing vinyl flooring products that really have the ‘wow’ factor. There’s no doubt that there is ‘revolution in the air’ as international flooring specialist Gerflor have now unleashed their tantalising brand-new Taralay Impression ranges for 2017.

Gerflor’s overall leadership in the industry essentially comes from its in-house design department. Year on year this highly talented team of imaginative designers demonstrate extremely high levels of creative output where the only limitation is their bold imagination. It’s a department that’s been forging outstanding designs and concepts with flair and freedom to produce some of the best ground-breaking flooring designs the have revolutionised the industry today. New textural effects, mix of colours, extensive research in surface quality, touch and visual impact are the main influences driving the development of this new collection.  For 2017, the Taralay Impression collection offers a new range of designs which revisits the colour spectrum and wood effect flooring designs. It’s a vast choice of colours and textures which includes everything from wood influences through to carpet, metal, kube, mohair and star effects. In particular, their Herringbone design within the wood effect range plays with exquisite chevron patterns superimposed on a parquet effect for a new visual approach to wood and is perfectly in tune with the modern “tattoo” trends we see today.

The Taralay Impression range is a multi-purpose vinyl floorcovering available in 2m sheet format with a Group T wear rating. It’s ideal for a host of heavy traffic environments where R10 slip resistance is a requirement. The 2017 collection displays a wide palette of 21 designs and 83 colours. It’s an amazing array of choices conducive to creating tailor-made spaces; from classical to contemporary and bright, or welcoming and warm. The new collection is a cornucopia of beautiful designs welded to incredible levels of performance, easier long-lasting maintenance AND now with a new patented surface treatment. The latest enhanced matt and embossed designs across the ranges for 2017 now deliver incredibly realistic effects that are producing some simply stunning results.

The Taralay Impression Compact and Taralay Impression Comfort ranges are multi-layered vinyl floor coverings reinforced with glass fibre and a printed design that are protected by a transparent wearlayer of 0.70 mm and 0.65 mm. They offer 8dB and 19dB sound insulation and an indentation resistance of 0.03 mm and 0.08 mm.

In particular, the Taralay Impression Comfort range is perfect for those applications where sound insulation is key to the building. This flooring is suitable for medium to high traffic areas including hospitals, schools and a large swathe of commercial public areas.

The Taralay Impression flooring range is equipped with the brand new Protecsol® 2, patented surface treatment from Gerflor obtained by UV laser cross-linking, offering the best chemical resistance to the main products used in healthcare environments including; betadine, eosin, hydro alcoholic solutions. This treatment avoids applying any acrylic emulsion throughout the lifetime of the product saving on cleaning time and money as it reduces water and detergent consumption.

As part of the 2017 collection there is also the Taralay Uni Comfort range which is an acoustic multi-layered vinyl floor covering which has a Very High Density (VHD) foam backing reinforced with glass fibre and a calendered wearlayer (0.65 mm thick). It offers 17 dB sound insulation and an indentation resistance of 0.11mm. It has a plain coloured pattern, making it ideal for cut design work and is protected by the UV cured patented surface treatment Protecsol®, which enables easy maintenance and eliminates the need for acrylic emulsion. Perfect for normal to high traffic areas including hospitals, schools, retail outlets and public areas.

Taralay Impression is REACH compliant. Its VOC emissions after 28 days (ISO 16000-6) are below detection levels (<10 μg/m3) and this product is classified A+ (the best class).

Learn more about Gerflor solutions, ask for a free sample or contact us to speak to a specialist today by calling 01926 622 600, emailing, or visiting for the latest innovations.



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