Simply fabulous. The New ‘Creation 55 Essential LVT Collection’ from Gerflor.

Creation 55 LVT flooring

The precept that solution driven design or artistic types of design have helped the human species transcend into the modern world is evident everywhere we look. From architecture through to fashion and flooring this creative march has been relentless.

Award-winning International flooring specialist Gerflor is a pioneer in vinyl flooring tiles and planks. In 1985, they launched the first self-adhesive tile, and was the first to take advantage of market demand for decorative flooring solutions, which are easier to handle and install. Since then, the brand has continued to innovate and further expand this product category. Gerflor’s Creation range is an extremely well -established credible, world class brand constantly delighting designers with a host of vibrant, stunning designs that both inspire and stimulate the senses. The most popular designs and colourways have now been selected for UK customers, and branded as the ‘Creation 55 LVT Essential Collection’.

Quick turnaround and delivery…

Gerflor now has an even wider LVT portfolio for the market, in terms of extensive designs, installation methods and accessories, which are all backed up with a customer dedicated package (fast delivery, expert technical service and on-line interior design tools). Over the decades, Gerflor has established itself as a credible manufacturer of vinyl flooring tiles and planks for both professionals and private homeowners. With market demand predicted to be growing the Creation 55 LVT Essential Collection is held in stock for fast delivery at Gerflor’s brand new modern Winsford distribution centre, providing an ‘essential’ service when a quick turnaround is required for projects without compromising on quality.

Luxury Vinyl Tiles (LVT) are these days one of the fastest growing trends in flooring. Environmentally friendly, LVT offers improved indoor air quality (IAQ) performance and are the perfect solution for low maintenance and easy installation, together with being a ‘must have’ when a reduction in lifecycle costs is an absolute requirement of the specification process.

Spearheaded by their Creative Director, Gino Venturelli and an in-house design and research team, Gerflor work closely with designers from around the world, Studying international design influences and identifying key trends related to the world of fashion, interior design, architecture, and surface finishes. Gino Venturelli commented, “trends come and go with the seasons, so the unique designs of our LVT ranges are continually updated and renewed. Some of the collections adopt new hues, whilst others embrace more traditional textures.”

Incredible choice of colourways…

The Creation 55 LVT Essential Collection delivers a myriad of design classics where Shades of Mineral embraces concrete and stone effects which are given a makeover adopting cruder more natural textures. With Textile overtones there’s a completely fresh ‘take’ on the roots and history of carpet. The Creation 55 Essential Collection offers a classy and elegant take on the fabrics donned by the style conscious business community in 1970’s New York. Stylish, extravagant textile effects in neutral colours open spaces providing softer tones and offers a whole new ballgame of inspiration for designers. Simply put, tweed is back with a trendy twist.

Forget waxed floors, varnished boards, and polished parquets. With Creation 55, raw and elegant, Natural Wood adopts darker hues, donning more traditional, elegant shades with an enhanced realistic design. Interiors are now gravitating towards a 100% natural look, free of all varnish and frills. It’s the luscious look of living nature.

With Mineral there are 8 stunning colours ranging from Carmel through to Norwegian Stone. The Creation 55 Essential Textile colour collection includes 2 spectacular colours- Ponto Cruz Navy and Ponto Cruz City. Delivering that all-natural look, the Creation 55 Essential Natural Wood range has an amazing choice of 16 incredible colours to choose from including Arena through to Buffalo. It’s a spectrum of colour choices which will delight designers and interior specialists alike. Taking the creative process further and for more enhanced designs, the Creation 55 embossing process also allows vinyl to achieve a realistic and natural wood or stone look.

The UK stocked Creation 55 Essential LVT Collection comes in two installation formats. For permanent installations Creation 55 Dryback provides the perfect solution on prepared subfloors and is ideal for new projects. When an installation needs to be removable, then Creation 55 Looselay with its exclusive construction is the answer.

Mix and Match to the max…

When a customised interior is at the forefront of a designers eye the need to explore the world of possibilities by mixing and matching colours with specific designs really becomes crucial. With Creation 55 Mix and Match designers can combine, contrast, or mix up designs completely for a unique and customised floor scheme. The options are simply limitless providing a vast palette of incredible choices.

Sector by sector, Gerflor have it covered…

A host of sectors and projects have seen the benefit of Gerflor’s Creation range. It’s a collection that can adapt itself to zoning-out working areas, or to create a feature space drawing the eye of the staff members or visitors. When it came to the finishing phase of the prestigious Kings House office block in Leeds the appearance of the flooring would play a pivotal role in the overall aesthetics and performance of the common areas used by the tenants.

The Creation range would deliver a stunning overall look for their meeting rooms and break-out areas. The Creation 55 Essential Collection is also ideal for a vast array of hospitality applications including conferencing, events, bars, and restaurants. The usage for Gerflor’s Creation 55 LVT Essential Collection is almost limitless in its appeal and relevance which also encompasses education, dining halls in schools, together with corridor and communal areas in the healthcare sector. Aura Dental in St Johns Wood, London is a team of dentists offering a range of quality treatments. In a recent refurbishment of the practice the flooring for this high-profile dental practice Creation 55 LVT was specified. Diana Bayliss, Project Co-ordinator for Aura Dental said, “our designers specify Gerflor on most of our projects due to the range of products available. The majority of our business is in the clinical arena and their products lend themselves to this area.” With the need to make the retail sector ‘shine’ more than ever, the front of house on our high streets can now benefit from the outstanding, eye-catching designs that the Creation 55 Essential Collection can provide. It’s a testament to Gerflors understanding of what really makes the high street ‘tick’.

The time has come to fuel the imagination with a spectrum of possibilities. The new Creation 55 LVT Essential Collection from Gerflor now offers endless design perspectives, delivering top quality fashion-led designs that are made simple.

Learn more about Gerflor solutions, ask for a free sample or contact us to speak to a specialist today by calling 03332 412901, emailing, or visiting for the latest innovations.


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